Breaking The Law of Average
Challenge yourself to rethink the expectations, habits, and limitations that keep you from reaching your full potential.
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Challenge yourself to rethink the expectations, habits, and limitations that keep you from reaching your full potential.
Average is comfortable. It's familiar. It's predictable.
But what happens when you decide to challenge the expectations that have shaped your life and start pursuing what you're truly capable of?
Breaking the Law of Average invites readers to examine the beliefs and behaviors that can hold them back and discover a different way forward.
Through thought-provoking insights, practical principles, and a fresh perspective on personal growth, John R. Knowles challenges you to move beyond simply accepting "good enough" and begin living with greater purpose, intention, and possibility.
Whether you're feeling stuck, searching for direction, or ready to take the next step toward the life you've envisioned, this book serves as both a guide and a challenge to redefine what success means for you and to stop settling for average when you're capable of so much more.
The life you've been waiting for doesn't begin when circumstances change. It begins the moment you decide they will.


John is the founder of a successful multimillion-dollar engineering and fabrication company, specializing in material handling solutions. Over the past four decades, his creativity has led to several patents and original designs. His three sons are now actively involved in the business, helping to drive its...
Have a question about Breaking the Law of Average? Interested in mentorship, writing, guidance, or exploring a new opportunity? John welcomes the opportunity to connect and learn more about how he can help you move forward with purpose and possibility.

Question the assumptions that define what's "normal".
Recognize the patters that keep you stuck.
Take intentional steps towards the life you want.
Growth begins the moment you question what's always been accepted. Join John's email list for occasional reflections, updates, and practical insights to help you think bigger, lead better, and live beyond average. Thoughtful emails. Occasionally. Always intentional.
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